We have to admit that social media is an imperative way for artists to make themselves discoverable and visible.

Building an online presence is valuable for artists. We devour and exchange loads of online information, so it is not surprising that gallerists include the internet and social media amongst their resources to find new artists.

However, developing a social media presence is of less integrity than maintaining a website. However, many gallerists use Instagram, in particular, as an additional source of information on artists they are attracted to.